Horo by CM’s Corporation

I think I have to start by saying that I’m pleasantly surprised. I knew ahead of time this would not be a perfect Horo. Between the promoshots and the preview at Hobby Stock it was clear what I was going to receive. Then the poorly lit photos started appearing and everyone complained and cancelled their orders. But I held steady, I’d been through this a hundred times I knew what to expect, and that was not to expect much at all. I think because of this pessimism I’m able to be pleasantly surprised today.


Why am I pleasantly surprised you ask? Well that’s simple, she’s not terrible. CM’s Corporation’s Horo is no where near Global or Taki Corporation level and even manages a fairly respectable face unlike Cospa. That easily exceeds the expectation I had going into this purchase as I’d never heard of CM’s Corporation before their Eris figure and that’s usually a sign, a sign of a low quality producer. Of course, there are lots of problems with this figure both in comparison to their preview figure featured at Hobby Stock as well as Horo herself. One advantage they have here however is, I don’t believe they were working off a piece of official artwork like many figures do and are thusly allotted more creative freedoms.


These creative freedoms however do not negate issues that are not stylistic choices. Issues such as seam and mould defects, something found quite often amongst the lower tier manufacturers and sometimes even with high tier manufacturers. Seams run up both Horo’s sides from foot to armpit and from hand to shoulder. Just above her left hip there’s also what looks to be an injection mould defect that wasn’t sanded down. There’s a seam through her tail most visible nearest the tip. There’s even a seam in the god damned apple! I don’t mind that there’s one there, but you’d think they’d have rotated the apple so that the seam doesn’t face outwards towards the expected viewing angle.


Secondary issues to those noted above are paint related. Horo’s ears are sloppily done and don’t match those of the preview figure. In their preview figure they painted the inner ear white where the production item has received no such care, instead they look messy and unfinished. In a similar vein, her tail, while blended respectably lacks the white at all. Yes it gets lighter in tone but doesn’t get light enough. This is simply not Horo’s tail, it looks as though it’s been dragged through dirt something Horo certainly would never do of course as she meticulously cares for it, especially the white tip which she proclaims is her pride as a wolf. CM’s apparently didn’t think this was an issue, but I’ll be honest, every preview shot had it this way so it’s not like I expected anything more from the production figure.


Tertiary and final issues to those noted above are purely personal aesthetic preference and are not flaws per-se. That smile of hers, I’ve always had issues with it. It’s always seemed too fake, a smile I can’t ever imagine Horo producing with her own face. There’s no enthusiasm behind it, no mischievous grin, no personality. Just a forced smile by a poor model. Then there’s her feet, after being spoiled by Houmei’s I think it’s going to be hard for a figure to live up to hers, but even still Horo’s here just seem too thick and boxy. They should be more slender and shapely like the rest of her body. Lastly, she’s like Barbie. Everyone’s excuse here seems to be that because she had no nipples in the anime she doesn’t need them on the figure but I disagree. You’re producing a nude figure, everyone knows what naked people look like, even the most prudish of people do. I do not see any point in leaving them out, same with her lower torso, she should have sculpted labia majora. This isn’t the perv in me, I’m not asking for pornographic detail and understand that it would add nothing to her appearance but collecting is all about the details and nude is nude, at least meet the minimum requirements of anatomic correctness.

With all of the above many people might feel their decision to cancel their order or never place one in the first place a justified and validated one, but I must strongly disagree. Not because of a personal bias towards Horo’s character, a bias I openly admit to having, instead a satisfaction that even after an overly critical eye due to my obsession with her I’m still happy with what I received. In person, sitting on my desk Horo looks great, she’s sculpted with a great mixture of cute and sexy. On the cute side we have her small chest with ever so slightly visible rib structure and wonderfully shaped tummy and hips. On the sexy side we have her posture and modesty, covering up enough to make it artistically nude but teasing enough to incite the imagination. To some, I may have these backwards, perhaps her modesty is cute instead of sexy but often I find with attraction it’s not what’s revealed that attracts, that just sets the stage. That which is not revealed but hinted towards causes the imagination to run wild and draws further interest.

A nice touch to this figure is the base, we’ve got a bag of grain but most importantly crates of apples. It helps create a scene and isn’t entirely devoid of creativity like most disc bases. Though I do wonder just what Horo is doing nude in the storage area or loading dock. I know she likes apples but surely she knows to also wear clothes in case she gets caught. Or perhaps it’s late at night and she got up out of bed for a midnight snack and thought no one would see her. Of course, Lawrence heard her rustle out of their shared bed and out of curiosity followed her, Horo with her exceptional hearing heard but continued as though she hadn’t until cornered where she turned back towards Lawrence teasing him with that which we see here. Okamisama I am so jealous of the imagery I have just created.


The best thing about this Horo figure however is the pose, as contrived as it is it feels far more natural and in character than some of the standard type poses used by other manufacturers. Good Smile Company’s Horo comes to mind, as does Kotobukiya’s. These are both excellent examples of Horo in terms of production values but their postures lack creativity and I’m never sure just what it is they’re supposed to be doing. They don’t look in character for Horo, instead they just look like generic stock poses for happy girls. Not an overly bad thing, but not an overly Horo thing either. I’m not sure many would agree with this assertion of mine, that this pose is the less contrived of the three mentioned. But Horo’s unabashed nudity throughout the series and her teasing nature allows me to believe in this pose over say, “generic happy girl”.


Now the question remains, is this 1/8th scale 22 cm tall statue worth the price of admission. I think the short answer is, yes, she was reasonably priced within the ever inflating market with a sale price of ¥7,100. However the long answer is a bit more complicated and depends on where you’re located. The exchange rate really changes ones perception of cost especially since it fluctuates over time, sometimes quite heavily. For example, just four months ago Alter’s Dizzy cost $110 CAD, however the exchange rate back in April was $1 CAD -> ¥86. When Horo shipped the exchange rate had changed drastically to $1 CAD -> ¥75, that’s a 14% drop in buying power for the Canadian dollar. This meant that instead of a cost of $83 CAD she cost $94 CAD. From this perspective I think the consensus amongst non-Horo fans would be she cost far too much and probably should have cost somewhere in around the $70 CAD range, and I think I’d have to agree with this sentiment. But anyone who’s a fan of Horo I think will likely accept this price as being fairly justified though entirely based on obsession for sure, but at least I’m honest about that. Additionally one might consider the secondary market costs of her previous releases such as GSC’s Horo going for upwards of $500 on eBay, making $94 seem like a bargain.

I asked some co-workers what they thought, their comments ranged from “Is that an exploding nut?” *points at her tail* to “Is that a blow up doll?” A good reminder of why I should never bother.


Click here to see them all in focus.


  • It’s Horo
  • She’s naked and done pretty well
  • Awesomely sculpted stomach and hips, especially when lit from the sides
  • The base isn’t a boring frisbee
  • Sexy pose


  • Moulding defects
  • A lack of white paint in her ears and on her tail
  • Price, especially after the exchange rate
  • Ugly toes
  • (Unmentioned) Difficult to remove plastic wrap from her hair when unpackaging her, was forced to cut it off.



  1. Chag says:

    Hohoho, your passion for the figure hobby might have been pushed around by your new bike, but it’s good to see that your pathological love for your fuzzy waifu is as strong as ever! I really like photos, and I dig how well the lighting is able to show off the nooks and crannies of Horo’s body. That is one sexy midriff.

    I think my favourite thing about this figure is the flushed colour of Horo’s skin. It looks really soft and warm, especially when compared to the rest of the Horo figures. Accurate? That’s questionable, but it looks damn nice, especially together with that killer body sculpt. Warm Horo is the best Horo — I can almost imagine the head emanating from Horo’s crotch. MmmmmMmmmm.

    Man, for such a supposed misanthrope, I can’t believe how much of your hobby you show to your co-workers. Has it ever yielded a positive result? Have you discovered any closet-case weeaboos through it?

    • Aka says:

      I tried to take the extra care to get the lighting right. If I had better equipment I think I could have done a little better with directing it where I wanted but it’s still nice.

      I can’t believe I never commented on that in the review, the whole time I was thinking she looked soft yet I don’t think I ever said it!

      What’s this about a head emanating from Horo’s crotch? I didn’t realize she was giving birth… O_o I hope the child’s mine!

      Not a single co-worker has ever been in the hobby of collecting “dolls” as they refer to them as, however I do find a great many who are secretly into anime for sure. However, I just can’t not show off mai waifu, she is on my corporate Blackberry background after all, it does bring up questions. Especially since she’s nude.

      • Rajura says:

        Wait a minute… just last year you said you didn’t want kids! I was (still am) the one who wanted to put a bun in Horo’s oven.

        As for the figure, I will post my opinion after I get off work.

  2. Rajura says:

    Well, I have to say I agree regarding my surprise when I saw her in person… much better than on the internet.

    Her skin looks soft and her midriff is quite lovely. They did give her quite the sexy frame.

    As you said Aka, her smile looks forced… fake… truly the most disappointing aspect of this figure. I think we’ve both been talking about that poorly crafted smile for a while.

    The ears and tail… I think you summed them up pretty well.

    I think everyone I have spoken with has had to cut that plastic off from around her hair and the crates… I had not taken it off yet because I wanted to see if you had a trick to doing it… I guess not.

    You have her as your corporate background? Awesome, I have her as the background for my hospital ipad… every time one of my co-workers uses it, they are graced with Horo’s lovely form.

    Still as you said in your summary… the fact that it is Horo, even if there are glaring flaws, I am glad to have another official Horo figure… maybe a completely new official figure will be on its way down the pipe soon!

    As for what needs be done, there needs to be a way for me to be able to put a bun in her oven other than in my dreams… though I can’t say that that hasn’t been nice.

    Keep up the good work!

    • Aka says:

      We most certainly have talked about that smile since perhaps the dawn of time. But it had to be included still.

      Haha I wish I had some magic trick, but it seems CM’s Corp didn’t think that one through. They put all the packaging on, then stuck her on the base, what not thinking we’d have to remove it? Seems they over looked a few key things about her but still miles better than others.

      My corporate Blackberry background, yes. If I had a slate, she’d of course be there as well.

      Not sure there’ll be any more unless the series gets some more attention. Like a 3rd season.

  3. Tian says:

    I bought this figure for the same reasons you did. I love the pose and the way it captures Horo’s personality (it really does hit most of the bases: nudity, apples, and wheat). It’s a shame that she’s not anatomically correct, but I knew this would be the case going in. Her smile doesn’t bother me as much. From some angles it looks awkward but for the most part I think it’s okay.

    I really wish some of the bigger manufacturers would take another shot at her. Kotobukiya’s doing a re-release, so it would be cool to have GSC do another run as well (the GSC Horo is ridiculously marked up on ebay). But I also think about what Alter and Max Factory could do for her… wouldn’t that be lovely!

    • Rajura says:

      Actually, Koto is doing a re-re-release… hahaha.
      I of course preordered and will thus have all three versions.

      • Aka says:

        I don’t understand why one would order all 3 releases. But to each their own I guess.

        • Rajura says:

          2 reasons only:

          1) It’s Horo!
          2) If I support her, maybe that will contribute to more figures being produced (of ourse as you stated a 3rd season would likely help more)!
          3) It’s Horo!!!

          Okay, 3 reasons… hahaha!

          • Aka says:

            Well, I did buy two copies of CM’s Horo. One to keep in box, and did buy the latest release of Kotobukiya’s, to leave in box. Maybe I do understand to some extent…

            Still think that’s only 2 reasons though.

          • Rajura says:

            Hahaha! Well, I tried!

    • Aka says:

      You bought her because of your blind love of everything Horo? Awesome!

      I knew she wouldn’t be anatomically correct as well, but I feel it’s a valid complaint. Though, I did wonder how many would agree with me there. I’m surprised the smile doesn’t bother you, I’m getting used to it, but that doesn’t mean it’s good. I mean, I’m used to Taki Horo and she’s not good. Actually, on that note, when I did the group shot at the end as saw Cospa Horo’s face I cringed, I’d forgotten how bad it was.

      I too continue to wish for more manufacturers to jump on the band wagon, the only one I hope never does is Volks with their Dollfie Dream series. I really don’t want to be a “broke ass mother fucker”. Nor do I want to be like much of that crowd, seems like stupid grows there in abundance… no offense Dollfie owners! I think if I had to choose a manufacturer for another Horo figure it would be Megahouse. Seldom do I like the characters they produce, but frequently I enjoy the detail they put into body sculpts and think their nude Horo would outdo others. Alter’s would be technically perfect but I don’t think as interesting as she’d likely be clothed and in a boring pose. Max Factory I think would go down a similar avenue. Native would be interesting, a pornographic Horo figure hmmm!~

      • Tian says:

        Unfortunately I only found out about Spice and Wolf long after the series premiered, and after all the figures had their production runs. When I caught wind of this one I literally did not think about it; my hand just automatically clicked “add to cart.” Same for the Kotobukiya re-release. All I really want is to see more Horo figures. Since I don’t already have a good sized Horo collection, I’d be content with just about anything as long as the manufacturing quality is good.

        As for potential manufacturers, you made a good point with MegaHouse. They don’t shy away from at least doing proper boobs. Plus they’ve picked up some pretty random licenses before, so who knows? There might be some slim chance it actually happens.

        I would also love a Native figure with more… anatomy. But we’ll have to keep on dreaming for that one.

        • Aka says:

          Part of me is happy that Horo hasn’t been whored out like other characters, I’d be a far poorer man in such a case. But it would be nice to have as many examples of her as Asuka and Rei, but there’d really have to be some re-imagining of the character going on to accomplish that. I mean, Asuka and Rei in a ballerina outfit? I can’t see Horo in one of those…

          I thought maybe you’d point out that Alter isn’t all about boring poses, they did Houmei after all. I’d love to see some extravagant pose like that for Horo, but it’d have to be out of the manga I suppose. Koume Keito did an omake bit where Horo’s all done up like a Japanese princess, that seemed pretty extravagant.

          I suppose… with Kaminagi Ryoko getting a new figure out of no where, a new Horo isn’t impossible. She’s infinitely more popular.

          • Rajura says:

            Ahhh Horo in her courtesan attire. She was truly elegant and beautiful in that presentation. I didn’t even think about omake as a source of material, but you are soooo right… of course if they did that, they may go the Holo-tan route as well and present her in her school uniform from the Dengeki h&p.
            Actually, that idea would be pretty cute too… doesn’t make a lot of sense in terms of putting her up next to all the other Horos to date but cute none the less.

  4. Mmmm, quite a sexy figure ^^. I was also swayed by preview photos of this figure and currently own her as well. I agree that she has some definite flaws (like her tail) but I still quite like this figure. I was worried since I knew very little about CM’s and they haven’t done many figure releases. I haven’t done my review yet but you summed up my own thoughts pretty well. She isn’t horrible :D. In fact, she’s pretty decent. And quite sexy, did I mention that already? :3
    Anyway, great review and photos! Seeing your vast collection of Holo figures all together is pretty amazing. You definitely love this girl! ^^

    • Aka says:

      Yeah, honestly still surprises me how well she turned out. I could pick apart all the flaws again and again, but that doesn’t stop me from enjoying the figure.

      <3 Horo.

      (Still need to get Alpha Max's... eventually... and maybe... maybe Cospa's GEE! release...)

  5. Cool, Horo turned out okay afterall. =) Glad you’re liking this Horo, it’s certainly much better than that Global version you reviewed awhile back. The only CM’s Corp figure I have right now is Minmay from Macross, which I still think is one of the best Minmay figure around, if not the best. The quality on Minmay was pretty good, IIRC, but I got got her before I started reviewing figures so maybe I should go back and take a closer look.

    I really like this Horo’s pose and base design, it definitely tells some sort of story and the pose appears natural. The smile doesn’t bother me as much, it’s almost like she’s doing a playful “heh heh” smile on purpose. But I’m not familiar with her character, so this may be non-canon. I like how she’s covered up in a way that makes your mind wander as well.

    I don’t think I mind the seam lines either, but what kinda freaks me out are her ears. It just looks freaky, particularly in your macro shots. Dunno why, but the cartilage looks out of place, maybe it’s because of the lack of proper paint work as you’ve stated.

    • Aka says:

      I think it’s definitely the lack of paint making her ears look freaky. That’s suppose to be fur/hair inside them not cartilage. At least as far as I see it anyway. So the fact you’re thinking it’s cartilage means major failure on CM’s part.

      Haha oh man, Global… They have a place in my heart but only because it’s Horo.

      I don’t honestly notice the seam lines in every day viewing. It’s only with certain lighting or if I look closely do I notice. So I don’t mind ’em that much either to be honest.

      Have you only reviewed figures from when you started reviewing on? Nothing from before? If that’s the case you should definitely go back and cover some older items. (Says the one who rarely covers anything these days heh)

      • I thought it might’ve been fur in the ears, but yeah, the lack of paint kinda made think it was cartilage. Ick! >_<

        I actually started reviewing figures right when I started collecting, so I only have a few figures that I got prior to my first review. But then again, I have so many figures in between that I haven't reviewed. I have probably 100 something figures now (or so my MFC database is telling me) but only reviewed ~25%. LOL My goal is to try and review them all. =P Pfft, good luck with that!

        • Aka says:

          I have the same problem, I wont open a figure until I review it… and now I have like 30-40 unboxed figures.I should get to work!

  6. Mr.Cool says:

    waaa! im in despair! iv seen so much horo stuff on your site i finally decided to watch it. originally i thought it wouldnt be something i would like because of the setting. i love it! and in only 1 week i finished both seasons. now im in despair that theres no 3rd season. and its been what, 3 years? im guessing theres no point hoping? _ _ oooo horo….

    • Aka says:

      Glad you enjoyed the series!

      Yeah, Spice & Wolf is a bit of an oddity like that. On the surface it looks like it should be boring, and when you describe to people what it’s about and the word “economics” comes up people just discount it entirely. But it’s really about the characters, just the two of them for the most part. The other characters and the economic aspects are all there just to facilitate their growing relationship.

      I think there’s still hope for a 3rd series or OVA or something. Horo remains a popular character, and since the light novel series has come to an end with volume 17 (I believe) perhaps that’ll give them something to work with. I know with Season 1 and 2 they skipped a book, volume 3 perhaps. I don’t expect they’ll cover all 17 volumes, but with an ending, perhaps they can skim some of the more interesting stories for future seasons. Though, I’d rather they do a movie for each volume, similar to Kara no Kyoukai, but 17 movies is asking a lot heh.

      While I understand your despair, mine is far greater than yours. I watched the series as it aired and have since been buying merchandise as a way of managing the despair. It works, but only just. I keep hoping, and that’s all I can do I guess.

      • Mr.Cool says:

        i admire your patients, for me, i must unfortunately cast this anime into a dark place for now until my despair resides. but horo will always captivate a special spot in my heart, somewhere between aisaka taiga and mio akiyama. i can only hope to see the journey through till the very end. at which time i may be more depressed than now, being that it will mean there will now be no further possibility of future seasons.

        but i suppose it just something we all must live with, not just with anime but with every aspect of life.

        • Aka says:

          Yeah, all things must come to an end. Even the universe itself.

          Interesting that you group Horo amongst Aisaka Taiga and Mio Akiyama… I hate both of them haha.

          • Mr.Cool says:

            well to each his own, as you call horo you waifu, mio would have to be mine. she was last kick i needed to finally buy a bass. so i went out and bought a $700 fender jazz bass. mio is also currently the only figure i own. as for taiga, shes just cool to me, i loved the storyline from toradora.

            and finally the reasoning for placement. i like horo more that taiga, but slightly less than mio(sorry) and i find that shes not as abusive as taiga and not as moe as mio. thats just the way i thought of it lol.

            but like i said, to each his own.

          • Aka says:

            No worries, I wont hold your preferences against you.

            Taiga’s far too abrasive in a similar way as Louise (same VA). Sticking with that VA and her type-cast characters I think Shana has a better personality. As for Mio, I just found her to be terribly boring, I think Ritsu was more interesting but none of the K-On characters really stood out to me. Boring series.